Case Study
Concept
Development
Credits
Year
Role
Time
Tools
Project Overview
This project was initiated with a clear objective: to enhance an art mentorship website that provides resources, guidance, and support for artists pursuing careers in creative industries. At the core of this challenge lies a website intended to offer mentorship, resources, and pricing information but ultimately falls short. Instead of guiding artists toward success, it creates obstacles through confusing communication and poor user experience.
Project Overview
This project was initiated with a clear objective: to enhance an art mentorship website that provides resources, guidance, and support for artists pursuing careers in creative industries. At the core of this challenge lies a website intended to offer mentorship, resources, and pricing information but ultimately falls short. Instead of guiding artists toward success, it creates obstacles through confusing communication and poor user experience.
Stakeholder Interview
Business Goals & Services: The focus is on mentoring individuals to become professional artists in the fields of art, movies, or games. The platform also aims to provide educational content through social media and operates a print shop selling artworks.
Project Overview
This project was initiated with a clear objective: to enhance an art mentorship website that provides resources, guidance, and support for artists pursuing careers in creative industries. At the core of this challenge lies a website intended to offer mentorship, resources, and pricing information but ultimately falls short. Instead of guiding artists toward success, it creates obstacles through confusing communication and poor user experience.
Low-Fi
Based on the insights gathered, we focused on ideas that would directly address user frustrations and enhance the overall experience. We prioritized simplifying the website’s navigation to improve usability, enhancing content clarity to better engage users, and incorporating testimonials and reviews to build credibility and trust. These changes were driven by the need to make the platform more transparent, engaging, and credible.
Stakeholder Interview
Business Goals & Services: The focus is on mentoring individuals to become professional artists in the fields of art, movies, or games. The platform also aims to provide educational content through social media and operates a print shop selling artworks.
Target Audience: The primary audience is in the USA, aged 18–40+, with an interest in video games or movies. Users need guidance on presenting themselves for industry applications.
Business Goals & Services: The focus is on mentoring individuals to become professional artists in the fields of art, movies, or games. The platform also aims to provide educational content through social media and operates a print shop selling artworks.
Target Audience: The primary audience is in the USA, aged 18–40+, with an interest in video games or movies. Users need guidance on presenting themselves for industry applications.
Stakeholder Interview
We began by interviewing Janos, the primary stakeholder and mentor behind the Artzone platform, to gain insight into the business goals, services, and target audience
Key Insights from Stakeholder Interview:
Business Goals & Services: The focus is on mentoring individuals to become professional artists in the fields of art, movies, or games. The platform also aims to provide educational content through social media and operates a print shop selling artworks.
Target Audience: The primary audience is in the USA, aged 18–40+, with an interest in video games or movies. Users need guidance on presenting themselves for industry applications.
Competitors & Differentiation: Competitors like Proko and Brainstorm School offer similar mentorship programs but often at higher prices. The Artzone differentiates itself through its teaching style, limited availability, and personal engagement on platforms like Discord.
Communication Channels: The main communication happens on Discord, supported by TikTok, Instagram, YouTube, and mailing lists. Building trust through YouTube content is a key component.
Method used
We employed a comprehensive range of methods to ensure the design was both user-centered and effective. These included user interviews, competitive analysis, heuristic evaluation, and usability testing. Additionally, we utilized user journey maps to understand and visualize the user experience, ideation techniques such as Crazy 8 to generate creative solutions, feature prioritization with the Impact/Effort Matrix to focus on high-value features, and task flow analysis to streamline user interactions. Wireframing and prototyping were integral in translating these insights into tangible design solutions.