DHL

DHL

Digital Designer / Motion

Hub Leipzig

Hub Leipzig

DHL’s “Bist du DHL enough?” campaign is an employer branding initiative aimed at highlighting the unique culture and dynamic work environment of DHL’s hub in Leipzig, Germany.


This campaign is designed to attract potential employees by showcasing the qualities that DHL values, such as resilience, teamwork, and dedication, and asks candidates if they are “DHL enough” to take on the challenges of working in a fast-paced logistics setting.

DHL’s “Bist du DHL enough?” campaign is an employer branding initiative aimed at highlighting the unique culture and dynamic work environment of DHL’s hub in Leipzig, Germany.


This campaign is designed to attract potential employees by showcasing the qualities that DHL values, such as resilience, teamwork, and dedication, and asks candidates if they are “DHL enough” to take on the challenges of working in a fast-paced logistics setting.

Credits

Jung von Matt / Spree & CREATIVE DIRECTORS

Year

2016-2020

Role

Art director / motion

Campaign

Social media

My role

My role

The “Bist du DHL enough?” campaign, I am responsible for creating animations and retouched images that bring to life the personal experiences of DHL workers. These visuals emphasize the dedication and teamwork that define daily operations at the Leipzig hub, using authentic employee stories to engage and inspire potential applicants. The animations focus on the high-energy environment, depicting fast-paced logistics tasks and highlighting moments of collaboration and resilience.

DHL

DHL

This campaign reflects a broader trend in employer branding where companies use storytelling and social media to reach potential hires and build a recognizable, compelling employer identity.

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