Credits
Jung von Matt / Spree & CREATIVE DIRECTORS
Year
2016-2020
Role
Digital designer / Motion
Sparkasse achieved remarkable success with its “Kwitt” campaign, capturing the attention of 1.7 million viewers in one day. The new feature allows seamless money transfers directly between smartphones without requiring a TAN, and for the first time, Sparkasse integrated a chatbot to guide users through the process, setting new standards for digital banking.
I created animated ads, social media posts, and adapted over 1,000 formats to meet specific resolution and spec requirements, including image retouching, to ensure consistent, high-quality visuals across all campaign channels
Positioning the visuals correctly was a challenge, which required adjustments and retouching to ensure they fit seamlessly. This process was essential in preparing the visuals for the development of animated banners.
The final stage of the animation process involves implementing it across a wide range of ad formats, optimized for both mobile and desktop platforms. Each format caters to different screen sizes, resolutions, and interactive elements, ensuring that the animated content is visually engaging and performs well across various devices and ad placements. This comprehensive approach allows for consistent and dynamic user experiences, whether users engage with the ad on a smartphone, tablet, or desktop computer.
The Multi-chanel Campaing focuses on print, TV and Radio message:
Proximity is simple and the Video consulting service for Digital special, it was decided to focus on the features and services around the current account in a creative and humorous way. The tone of the website may differ from the main campaign.
The Campaing images moves as you scroll through the Ad and end up in the center. A fullscreen layer is displayed when the page is called up. After a maximun oh 10 seconds the original state is restored and the user continues surfing as before. Alternatively, the layer can also be closed beforehand using a close button. As a reminder a Billboard is then displayed, via which the layer can be called up again and the user is redirected to the website.
Animation process
When I worked for Jung von Matt, I had the pleasure of collaborating with Creative Directors and Art Directors to create various campaigns for Sparkasse.
Creative Direction: Jojo Hicks, Frances Rohde, Nadim Habib, Pieter Snoeck
Art Direction: Peter Schönherr, Nils Frankenbach
Copy: Julia Lackermayer, Ole Nagatis