For the Briefing it was necessary to create a Landing Page for a new Product that has won awards in Design as the Reddot Design, for this campaign goes together with a Video about the product. For the Landing Page it is necessary to visualize the page with a contrast of colors that represent the page.
The method I used for designing the landing page focuses on a user-centered approach. By implementing appealing typography and strategically designed CTAs, I aimed to engage users effectively. An animated button invites users to watch the video, sparking curiosity and motivating them to interact. The use of white space ensures a clean and organized layout, highlighting the product features. Finally, a well-placed CTA guides users seamlessly to the shop, creating a smooth and intuitive journey.
I specialize in creating animated components and crafting a variety of assets to enhance the key elements of a design. These animations are carefully designed to draw attention to important features, providing a visually dynamic experience that keeps users engaged. By incorporating movement and interactivity, I ensure that these elements not only captivate users but also guide them intuitively through the interface.
I decided to redesign the Zero Waste badge because the original text and background were difficult to read and did not match well with the overall design.
My solution was to create a clear, flat design that is easy to read and print. I incorporated the main color from the logo along with the green used in the page’s CTA, ensuring consistency across the brand. To further reinforce the theme of recycling, I designed a recycled icon inspired by the most prominent product, The Albula, symbolizing the vision of sustainability. This approach resulted in a clean and cohesive design that effectively communicates the message.
For the landing page, I divided the layout into three distinct sections for a clear and organized user experience.
1. First Section: This features the main product, with an engaging video CTA designed to capture attention and encourage users to explore further.
2. Second Section: Here, I highlight the product’s pricing and showcase the Red Dot logo, building trust and emphasizing the product’s recognition.
3. Final Section: This section includes a visually appealing carousel that provides a dynamic look and feel of the product, accompanied by a strong CTA that directs users to the shop, encouraging seamless navigation and conversion.
This structure ensures a logical flow, guiding users effortlessly through key information while motivating them to take action.
We redesigned the visual elements to create a more inviting and engaging experience, reflecting the mentor’s personality. These enhancements guided our design and development phases, ensuring that each decision was aligned with the goal of creating a more effective and user-centered platform.
Prototype
